編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-503-015 | Introducing ... The XFL! | Fournier, Susan;Greyser, Stephen A.;Schulman, Seth M. | Marketing | Sports Marketing( MKTG223 ) |
2 | 9-504-025 | Singapore Airlines: Customer Service Innovation | Deshpande, Rohit;Hogan, Hal | Marketing | Sports Marketing( MKTG223 ) |
3 | 9-504-063 | Real Madrid Club de Futbol | Quelch, John A.;Nueno Iniesta, Jose Luis;Knoop, Carin-Isabel | Marketing | Sports Marketing( MKTG223 ) |
4 | 9-599-027 | John Hancock Sports Sponsorship: 1993-2000 and Beyond | Greyser, Stephen A.;Teopaco, John L. | Marketing | Sports Marketing( MKTG223 ) |
5 | 9-599-038 | Sports Agents: Is There a Firm Advantage? | Greyser, Stephen A.;Harris, Brian | Marketing | Sports Marketing( MKTG223 ) |
6 | 9-599-107 | Tarnished Rings?: Olympic Games Sponsorship Issues | Greyser, Stephen A.;Clendenin, John A. | Marketing | Sports Marketing( MKTG223 ) |
7 | 9-803-069 | Four Seasons Goes to Paris: | Hallowell, Roger;Knoop, Carin-Isabel;Bowen, David | Service management | Sports Marketing( MKTG223 ) |
8 | 9-702-409 | International Management Group (IMG) | Anand, Bharat N.;Attea, Kate | Other | Sports Marketing( MKTG223 ) |
9 | 9-703-412 | Formula One Motor Racing | Khanna, Tarun;Lane, David;Varma, Kartick | Other | Sports Marketing( MKTG223 ) |